When advertising any product it is important to keep in mind how your message will be interpreted. Think about the difference in your speech patterns from when you’re talking to your parents versus when you’re talking to your friends. The analogy might need to be adjusted depending on the relationships in your life but, either way, we tend to speak differently to different types of people in our lives. As another example, think about how you speak to someone at a job versus how you would speak to a friend. This same idea can be applied to creating your descriptions and headlines for an ad campaign. To get your products or services in a position to sell then you must speak your target audience’s language. Spend your time to look through other pages that are similar to your products, look at ads like your product, or look on the profiles of those that feature or like this kind of products. After going through all those resources, you’ll start to pick up on how people will talk, from there you can utilize their speech patterns and infuse them with selling language. By selling language I mean terms that not only speak to the person but also create a sense of urgency. “Is your website doing everything it can for you? Click now to see how Tag Team Design can upgrade your Denver web design to make sure you stand out in front of your competition!”. Generally speaking, you probably want to go with something a bit shorter that is also attention grabbing but you get the idea here. Remember you get a headline and a description so that gives you a little wiggle room to play around with it.

Besides language, the other things you’re going to want to consider is your types of images and your color scheme. These fall along the same kind of guidelines and when you’re considering what type of image to put in your ad you should think of what kind of emotions your trying to appeal to within your audience. Let’s say since we’re selling web design services that will improve business then we would probably be better off finding an image that shows someone (the assumption is a customer) looking at a website with a big smile on their face. This image would convey the idea subconsciously that they are looking at our work and are happy because they are finding what they need on the website. The potential client would then consider our services because they would want to replicate the same reaction for people that are going to come across their site to consider their business. Following in the same footsteps, your color(s) of choice are also saying something subconsciously to viewers. Check out this great article that breaks down the most common colors used and what they tend to signify. Keep in mind, these are not just assumptions either. Color psychology has been a well studied and well documented phenomena that’s been around for some time, making it very important that when creating your ad, you place the right colors in your ad to convey the right message. If you can craft the right message with all parts fitting together in the right way you will increase your chances of having a successful ad exponentially.

For some great ad examples, check this article from Klientboost!