How to Create Great Content

Businessman with light bulb instead of head on a concrete room. Concept of idea.

No matter where you go to find the latest and greatest of Denver SEO tactics, inevitably an article will stress the need for “great content”. Even from Google itself, the main idea behind succeeding in organic search results is to have “great content”. I spent my first year of learning SEO trying to figure out what great and unique content is exactly because no matter where I went it seemed like I had read another article that was a recreation in some way, shape, or form. It seemed to be an all too common plight within many industries that a lot of blog posts were just repeats of other posts with some small amount of variation. This puts the strain on us as writers; having to come up with new content to rank higher compared to established competitors or just mass produce the same content in hopes of getting pulled into the top ten.

Part of it has to be how hard it is to actually come up with original content anymore. There are literally BILLIONS of pages on the internet today. That is a massive amount of content. How is it then that we can create original ideas? One part of it is ingenuity (natural talent) but as a professional in your indsutry that’s probably something you’re accustomed to, so we won’t worry about that so much. The second part is about applying that ingenuity to trending and relevant topics. Getting ahead of the trends is a paramount part of creating unique content because if you can be at the forefront of any given topic that your content will be completely unique. You could be starting the trend instead of being at the tail end of it trying to pick up scraps. This will give your content the distinct advantage of gathering more readers and potentially being linked from other articles due to its originality.

The question now is, how do you come up with such original content on a consistent basis? Easy. There’s a tool for that. Four actually (one idea) making five in total for you to spin your web of original ideas to come up with your own variations.

This one may seem a little bit outside of the box for a writer but Google Trends can be a very useful tool…when used correctly. The problem with Google Trends is that it doesn’t give specific content ideas but rather shows the amount of people that have looked up a term recently. The nice part behind this is that you are getting pretty recent stats for relative search terms too and you can filter by area. Say we look up “Denver SEO” within Colorado. When the stats pull up there will be another section that shows related terms, giving you more topics to research into related to your industry that are actually based on the amount of traffic they have received so you can publish something unique that people are actually looking for.

Check it out here: https://trends.google.com/trends/

Although there are few tools that offer the things like SEMrush, I have to say that through experience their topic research tool has to be one of the best. The noticeable difference here is that when searching with SEMrush, it will generate subtopics which will then have relevant questions under that pertaining to said subtopics like images, social media, and many others. This provides a litany of ideas that could be constructed in many different ways and variations.

Check out the advantages here: https://www.semrush.com/blog/semrush-topic-research/

Hubspot’s Blog Topic Generator works a little differently than other tools. This doesn’t necessarily generate ideas based off search terms but will take three nouns and generate topic ideas from there which will then require you to do further research on. It’s still a very useful tool for generating ideas and will indeed point you in the right direction.

Check it out here: https://www.hubspot.com/blog-topic-generator

Answer the Public works in a similar fashion to SEMrush’s topic research tool but in it’s own unique way. Again, we have to input a topic term or keyword but with this one term (or multiple terms) Answer the Public will search queries of the term you are looking for and essentially generate relevant questions broken down into different question formats the likes of “are”, “can”, “how”, etc. Within each of these categories it shows you the most common questions searched based on the topic. To really see what I mean it’s best that you check the tool out for yourself to see it in action to create your next idea.

Check it out here: https://answerthepublic.com/

BONUS - Social Media

This may seem pretty obvious but at the heart of society today is social media. Every trending topic is talked about consistently in some way on social media platforms. It may not be as nice as the ease of using a tool to do this research for you but in dire straits you can put your finger to the pulse of society to see what’s really going on and generate your own ideas about whatever the trending topic might be. This may be the most important part of denver web design being that this is literally what people are searching for or talking about so you can adjust your site (blog) accordingly.

Tag Team Design

Next 4 Reasons Why You Should Be Using AMP's »

Previous « The Future of UX Design Part 7