With the ever-changing landscape of technology, it can be hard for marketing teams to stay ahead of the game. It seems like every day there’s a new trend going on in any given field. A new hashtag, a new story, a new hot product, the list goes on and on. If you’re not staying ahead as a business then you’re only trailing behind your competitors. This is a crucial piece of staying at the top of the food chain in any industry, especially nowadays with the exponential growth of technology. It’s almost like you have to possess the ability to be almost everywhere at once.
This may seem like a somewhat daunting task but the reality is that it is now a necessity, but also not quite out of reach. Don’t get me wrong, I’m not saying there exists the ability to completely monitor the internet all at once but there is a new emerging trend that could help you get a little ahead of everything. The newest trend that’s only used by a handful of people is called “Social Listening”. While the name of this trend may seem odd or a little vague, it’s actually exactly how it sounds.
The process of “Social Listening” is what it sounds like; there are specific tools built to monitor social media posts on your networks for mentions of certain words that are not tagged. For example if we used certain tools we could set it to look for the words “denver web design” that were posted but never hashtagged or anything. The idea is that with these “extra posts”, so to say, you can find more opportunities than looking through the prototypical channels that are used time and time again. This can help give you an edge over your competition, especially for service-based businesses.